Fashion 101
 Ariat Boot Company

When you think comfort PLUS fashion when it comes to boots, what comes to mind? For me there is only one answer, Ariat footwear.

As a major sponsor of Miss Rodeo USA and the pageant, Ariat has supplied contestants and queens with incredible products and I can’t thank them enough for their contribution. As many of you know, the job of a queen can begin before day light and end shortly before it the next day in some cases and nothing can make a day more difficult than if you aren’t in comfortable boots!

 

I may have had my share of Ariat boots in the past but after six days of a hectic schedule as a Miss Rodeo USA contestant, I am now a firm believer in their footwear. Who would have thought a dependable pair of boots can truly impact your performance, whether in the saddle or modeling on a stage. I hauled two pairs of my beloved Ariat Legends boots to Oklahoma and never could have guessed how thankful I would be to wear them after a long day in boots that pinch my toes or the arch is in the wrong place! The Legends feature a stylish square-toe with Duratread outsoles that provide maximum cushion while reducing foot fatigue and the Ariat’s exclusive Advanced Torque Stability (ATS) that offers comfort and functionality from toe to heel. Tell me that isn’t perfect for the on-the-move queen!? In fact, I might have been in my Legends more than my fancy dyed-to-match boots and it’s not hard to guess why! As contestants we were also gifted with an incredible pair of Ariat Showbaby Wing Tip square-toed boots in brown and bright pink that we proudly sported on multiple occasions throughout the pageant. With the familiar ATS technology and Pro Crepe Light sole for ultimate flexibility and movement, this cowgirl was right at home in these unique boots! We may have only graced the sidewalks and stages in them but with features such as the stirrup-friendly performance outsoles, I can’t wait to get in the saddle in these stylish boots from Ariat. Beyond their fantastic footwear products, their apparel and accessories are challenging their popular boots to steal the spotlight in western fashion. As contestants we received belts, shirts, jackets, vests, ball caps and more, that we all opened like kids on Christmas morning! The quality of these products are phenomenal and above all, comfortable! Let’s take a quick recap! Comfort + Style = Ariat Footwear & Apparel! Thank you to Ariat, for your generosity and support of the Miss Rodeo USA Association. You make a queen feel like royalty from sun up to sun down in your vast line of western products! The take home message is that Ariat provides boots and clothing for men and women who live the western lifestyle and refuse to let their apparel slow them down. I encourage you all to join the Ariat Revolution! Thank you to Ariat!


 

 

 

Letter from the
National Director
Amy Lynn Duvall explains some upcoming changes and events for the Miss Rodeo USA organization and contestants.
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Find out how Miss Rodeo USA 2006 Stacy Jo Johnson takes a simple outfit and dresses it up with MRUSA sponsor 2nd Thoughts Embroidery.  Learn More>>
 

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